Advertisement is about trust:
generating trust, deserving trust,
reaffirming trust, and converting
this trust both to money for the
seller, and to good, fair and
high-integrity buys for new and
existing customers
Advertisement is about communication:
quality time, reflection, inspiration;
it is about giving attention to those
who deserve to get it.
Advertisement is about relationship:
meeting people where they are; but
a relationship which has a meaningful
foundation, which obviously must go
beyond any notion of hyper-tracking
or over-repetitiveness
READ ON!
HOW TO GENERATE INCOME BY OFFERING
ADVERTISEMENT SPACES ALSO AT THE WEB,
AND HOW TO GENERATING INCOME BY SELLING
YOUR PRODUCTS VIA ADVERTISEMENTS,
ALSO AT THE WEB? AND TO DO THIS IN
A HIGH-INTEGRITY WAY?
TO CONTRIBUTE TO CREATIVITY &
FAIRNESS ON THE NET:
Beneath is a list--updated occasionally,
which we have prepared
Let it be said, though, first:
few things can beat classical ads
in classical media--
newspapers in their paper form,
fashion magazines in their paper
form, radio, street posters, etc.
That's the ultimate way to advertise
a product--because the digital way
is often but an uncalled-for slowing
of computers. (Still, computers can
be used to relay such as radio; or
radio with a series of images.)
WELCOME!
INTRODUCTION
The worldwide, and perhaps even more, the European, market
for advertising involves fierce competition. As you know,
"AD" really means anno Domini -- the year of the Lord,
but let's accept the abbreviation that 'ad' can also mean
'advertisement'. We intend, want meaningful advertisement
approaches, obviously, and these must make sense. But then
we do not necessarily believe that 'adSense' is 'adding
sense' or indeed making any much sense at all. There are,
there must be, better ways than the gorilla-way of
implementing ads on the net, and indeed making ads work
in the technologised societies generally. We also seek more
privacy-aware, and more european -- ie, intelligent, not
superficially pragmatic -- approaches to advertisement than
those rather fossiled approaches originated before the
beginning of time (ie, like 2003) by such as Google. Also,
newspapers can find better approaches than such as AdTech,
which is -- as many advertisement systems are -- owned by
a circle of companies, where the same companies and names
tend to arise again and again.
So what alternatives are there to the ad gorillas? The best
answer, naturally, is that you must explore this yourself,
and be willing to be smooth and flexible in trying various
alternatives and always remember that companies, small as big,
are as varied in integrity and ethics as people themselves
are. This is a list which certainly will be of value to you
if you explore it with all analytical powers and gut feeling
also intact. The list is updated some times pr season and
there may be links which have to be modified or deleted,
and there are certainly more who deserve to be linked here also.
Alphabetical (after first prefix), incomplete list -- some
may have shifted business, some may be part-owned by some
of the too-dominant forces in the area, some are likely to
have all sorts of tracking mechanisms or ad types or financial
stability features you may want to cross-check before signing
up with any one them. And ALWAYS remember that a popular website
can contact people who wish to advertise on their site
DIRECTLY, and provide FIXED ads which are paid for by a
PRE-ARRANGED price -- a tradition that it makes sense to
trust that will be more invoked in these privacy-aware
times. For this is what build up all the paper newspapers,
earlier on, and it has never been firmly proved -- the
evidence is simply not there -- that tracking and data-mining
means that there will be more buying effect of the ads shown.
It might have been so initially, in the early days on the web,
before people realised what was going on. Now, people would
probably prefer a website that shows the same gleaming
Mercedes-Benz for ALL viewers on the front page, and
well-selected, beautiful ads inside -- in addition to
sections with classified ads -- right? That has a cleaner
look, a much, much cleaner look! Anyway!
ALPHABETICAL, -- YOU MUST YOURSELF DO THE QUALITY CHECK BEFORE
SIGNING UP TO ANY SUCH SERVICE AS MIGHT BE INDICATED IN THIS LIST;
READ LIST BOTTOM-UP IF YOU WANT TO COUNTER THE ALPHABETICAL BIAS! ;-)
List have been manually checked by this author only as regards
the fact that on the surface the MIGHT represent an alternative
to the advertisement behemoths and their hypnotic unethical
productiveness:
www.adfish.com
www.adhitz.com
www.adjungle.com
www.adknowledge.com
www.adlandpro.com
www.adpepper.com
www.adtegrity.com
www.adversal.com
www.adgridwork.com
www.amobee.com
www.audiencescience.com
www.bidvertiser.com
www.buysellads.com
www.chitika.com
www.cj.com
www.clickbooth.com
www.clicksor.com
www.exoclick.com
www.exponential.com
www.himediagroup.com
www.indexexchange.com
www.industrybrains.com
www.infolinks.com
www.intellilinks.com
www.linkworth.com
www.marchex.com
www.matomy.com
www.maxbounty.com
www.moreniche.com
www.nuffnang.com
www.opt-media.com
www.projectwonderful.com
www.propellerads.com
www.quinstreet.com
www.robertsherman.com
www.shareasale.com
www.validclick.com
www.vibrantmedia.com
www.viglink.com
www.vizu.com
www.websponsors.com
www.yesadvertising.com
As we see it, it isn't enough that a web advertisement bureau
is independent, in terms of their company, from the most notorious
approaches; they must also adhere to the principle of showing
good-looking ads without data-mining (ie, without secretly cataloguing
people). They must not close the website if it is viewed without cookies
turned on, and without scripts turned on. They must welcome the
fact that modern intelligent net interactors want to view text
and images, and that can include ads -- without being viewed back
all the time! And this should offer no trouble at all, as this has
been the established approach for such as paper newspaper ads for
considerably more than a century before the advent of computers!
It is a reasonable thing to expect. It is natural to expect. And
there's legislation in place, in many countries, also in USA and
Europe, to ensure that no single advertisement agency can demand
dominance over the websites. Make use of this freedom, and become
part of a future-friendly, privacy-friendly trend where technology
is not only green, but also aware of subtle human dignity issues
which the early computer era perhaps wasn't entirely up to. It's
time to do it right!
So, let's also remember that people with more buying power
generally use real computers, that is, real Personal
Computers with keyboards and mouse-pointer devices,
and that advertisements oriented towards those who
interact with the web with a PC rather than access
networks via pocket computers with miniscreens may be
a good way to great economy. In addition, as advertiser,
I suggest you contact magazines, paper newspapers,
webblogs, etc DIRECTLY and ask for advertisements for
your products to be inserted completely without tracking
mechanisms and without dependency on javascript or cookies
or supercookies (flash cookies). Obviously, we want to reach
also smart users of the net who are browsing intelligently,
and we want to do it in a fairly noble and good way -- and
on these conditions, we welcome earning money. Where enough
people have a will to create this sort of economy, there's
a way!
GOOD BUSINESS!!!!!!